Producer
Hi, I’m Giu Laurenza — music producer, multi-instrumentalist, and creative collaborator passionate about helping artists find and express their unique sound.
I began my musical journey as a drummer, touring with bands, then expanded into guitar, songwriting, and audio production—working with local artists while developing my own music.
Today, I offer full creative production, blending real and digital instruments—from drums and bass to guitars, samples, and keyboards—to bring your song to life from the ground up.
For me, music production is about connection: your story, your vision, and how you experience the world. That’s why every project starts with a real conversation, turning the creative process into a shared journey.
With over 22 million Spotify streams and several tracks surpassing a million plays, I’m driven not just by numbers but by helping artists grow, shape their identity, and hear themselves clearly through their music.
Services I Offer
Full Music Production
Vocal Enhancement & Production
Custom Instrumental Arrangements & Performance
From the first idea to the final master, I offer complete production services tailored to your unique sound.
-
🎹 Instrumentation (real & digital)
-
🎼 Arrangements & musical direction
-
🥁 Live drums, bass, and guitars
-
🔁 Sampling & beatmaking
-
🎧 Mixing & Mastering
Bring life and boldness to your recorded vocals.
I’ll make them sound big, clear, and emotionally expressive using the right blend of EQ and effects like reverb, delay, compression, and more.
Your voice will sound balanced, powerful, and ready to shine.
After listening closely to your song, I’ll craft and perform full arrangements for:
-
🥁 Drums
-
🎸 Bass Guitar
-
🎻 Acoustic & Electric Guitars
-
As a one-man band, I deliver tight, cohesive performances that make each instrument stand out—supporting your song with clarity, groove, and emotion.
Exclusive Instrumentals
Stand out with fully original instrumentals created just for you. No templates, no copies—just custom-crafted sounds you fully own, ready to support your voice and identity as an artist.
Custom beats
Get a beat made just for you—tailored to your vibe, mood, and message. Whether it’s trap, pop, indie, or something experimental, I’ll craft a unique rhythm that brings your musical vision to life.
In 2023, my productions with Chandra Lacombe reached 10 million plays across all platforms. Today, we’ve surpassed 22 million streams on Spotify alone.
What Does a Music Producer Do?
For many people, the role of a music producer isn’t always easy to understand. When you see "Produced by" in the credits, it’s not immediately clear what that actually means— and the job can vary greatly.
A music producer might act as a music director on behalf of a record label, or they might be the person who oversees every stage of a project—from pre-production and rehearsals to directing recording sessions and guiding the artist or band toward their best performance. In some cases, sound engineers also take on the role of producer, shaping both the technical and artistic sides of a track.
In my case, I enjoy being involved from the very beginning—starting from scratch and helping to shape the music, arrangement, mood, and sonic identity of the work. Sometimes I work from my home studio, and other times I collaborate in professional third-party studios—depending on the needs of each project.
🎛 Producers Who Inspire Me
🇧🇷 Brazil
-
Marco Mazzola – Gitã (Raul Seixas) · Travessia, Clube da Esquina 2 (Milton Nascimento) · Rhythm of the Saints (Paul Simon) · Ao Vivo em Montreux (Elis Regina) · Coração Bobo (Alceu Valença) + dozens more.
-
Liminha – Selvagem (Os Paralamas do Sucesso) · O Canto da Cidade (Daniela Mercury) · Cabeça Dinossauro (Titãs) · Tempos Modernos (Lulu Santos) + many others.
-
Dudu Marote – Calango, Samba Poconé (Skank) · De Volta ao Planeta (Jota Quest) · Público (Adriana Calcanhotto) · Collabs with Emicida · BaianaSystem · Ana Cañas.
🌍 World
-
Nile Rodgers – C’est Chic (Chic) · Let’s Dance (David Bowie) · Like a Virgin (Madonna) · Random Access Memories (Daft Punk) + many others.
-
Eddie Kramer – All Jimi Hendrix albums · Frampton Comes Alive (Peter Frampton) · Alive I, II & III (Kiss).
-
Rick Rubin – Blood Sugar Sex Magik + 5 more (Red Hot Chili Peppers) · Raising Hell (Run-D.M.C.) · Mercury (Imagine Dragons).
-
Mark Ronson: Back to Black (Amy Winehouse), Uptown Funk (Mark Ronson ft. Bruno Mars), Lady Gaga & Bradley Cooper, (Electricity), Silk City (Dua Lipa)
In the section below, you’ll find "before and after" examples of some of my productions. These comparisons will give you a clear sense of my role as a music producer and the transformation each piece went through.
Chandra Lacombe feat. Wah!
Production, arrangement, performance
I produced multi-million plays tracks by Chandra Lacombe.
His version for Durga Stotram' traditional mantra is one of my favorite works.
My goal was to transform the original mantra into a powerful dancing mantra—an energetic call to action. I envisioned an unstoppable army of Durga Warriors rising to conquer darkness and restore balance. In addition to producing and arranging the track, I performed the drumkit, bass guitar, and percussion.
Recorded at Mosh Studio and mixed & mastered at Som do Néctar Studios – Brazil.
Coral Herencia – Production & Arrangement
I first met Coral Herencia as a guest musician at one of her concerts in São Paulo. The experience was transcendental, and I immediately told her she could count on me for any future productions.
She later sent me the core of some new recordings from Peru. I felt the track needed a stronger connection to the Andean tradition, so I suggested adding flutes in a reggae-inspired keyboard pattern, along with more traditional Andean percussion.
I then incorporated natural soundscapes and completely rearranged the original track. I also performed electric and acoustic guitar, percussion, and handled the mixing and mastering process.
It’s not a before-and-after, but it gives you a clear idea of my concept. On this track, I invited world-class acoustic guitarist Luiz Bueno, from the renowned duo Duofel, to engage in a musical dialogue with Chandra’s Kalimba. The piece also features Nicole Salmi, adding her beautiful vocals
Musician
I am avaliable for Recording and live performances on the following Instruments
Good Times
With Caetano Veloso - Virada Cultural São Paulo
Producing track featuring Wah! (US)
Carnaval SP - Trio Elétrico
Onsdag Rock Band
Ayla Schafer (UK) - Honor the Water Tour
Ao vivo com Coral Herencia - (Peru)
Powerslave
